I can think of many advertising ideas. Some advertising ideas can be common for both small as well as medium or large businesses. Having said that, some strategies only work for small companies and some strategies only work for larger companies. From my experience I can say that usually larger companies choose to advertise on TV or radio, simply because of the budgets they have at their disposal. If I were to follow the advice of a Austin Advertising Agency, I would only advertise on TV if I knew that I can afford it. Do not get me wrong. Small companies can also afford to advertise on TV. I have seen it many times.