After starting a new website, you probably do not want to spend plenty of money on advertising it. You are lucky, because many marketing tools are available to you for free. One of the best ways to market your new online business is to find a forum discussing your niche. After finding such a forum, consider becoming an active member and engage in various discussions. Many forums allow their users to promote their websites for free by linking to them in their signatures. Another thing you can do to promote your online business is to contact anyone who might seem to be your potential customer. On every message board you visit, observe its users, what they write, what they would like to buy, etc. Most message boards give users the possibility to contact other users by sending them private messages. Use it to your advantage. Make your messages look personal, and avoid making it look like a sales pitch.