Business Signage 101: How to Get Yours Right

The way you present your company says a whole lot about who you are as a brand. You might not realize it, but many people even pick up subliminal cues about what type of company you have based on signage.

For that reason, as well as many others, you need to get your signage right. From perfect the look of your small business to getting the right corporate signs, the whole process isnít as easy as you think.

Keep reading to learn more about how you can get right sign for every type of business.

Know Your Brand

Before you can really start to think about what signage is right for your company, you need to get to know your brand. What client base are you selling or marketing to, and what is the area youíre working in like?

Are you going for upscale clients who only want the best, or are you looking to entice savvy consumers with exciting deals? Knowing your business and what it is your customers think of you can make picking out the right signage much easer.

Check Your Location

Trying to figure out what type of sign you need isnít just about your business type or the brand youíre trying to build. You also need to think about the location you have when designing external signage.

Do you have customers who will see your sign from their car window as the pass on the street? Do you have amazing access to the freeway system where thousands of cars each day will see your sign if it is large and clear enough?

The location where youíre going to put your sign is just as important as anything else. You need to maximize how many people will see it, so take the time to evaluate you properly. Sometimes more than one sign can work well too.

Get Design Help

Many companies that actually make signs have people on staff who can guide you through some basic principles of marketing signage. If youíre new to creating signage like many small business owners are, you might find these resources invaluable.

Donít be afraid to ask for some help when youíre getting a sign made for your small business. You want the best possible outcome, and signage isnít always easy to create.