Every business needs advertising. That is because without any advertising it would be very hard to attract customers. There are many ways to advertise your business and some ways are more effective than others. I would like to list a few marketing strategies that seem to work:

-Set up a website. More and more businesses use the Internet as a new venue to attract customers. Even if you do not have an online business, setting up an online website is a good idea. Allowing people to buy products online is the next step.
-You can always use promotional products. This is a sure way to promote a brand.
-Offering promotions and special offers is also a good idea. It can give you an edge over your competitors and promotions can entice customers into your store. You should also observe if your competitors are offering any promotions.

There are many effective marketing strategies, but I hope that the above list will help you get started.