?f ??u h?v? ?n ?nt?rn?t bus?n?ss, th?n ??u kn?w th?t th? k?? t? ?ts su???ss ?s tr?ff?? g?n?r?t??n. You would do anything to make your business more popular. ??rsu?s?v? s?l?s ???? ?nd sh?r? gr??h??s ?r? gr??t, but ?t d??sn’t m??n ?n?th?ng unl?ss th?r? ?s tr?ff??. ??rk?t?ng ?n ?nl?n? bus?n?ss us?ng ?rt??l?s ?r?v?d?s ??u w?th thr?? m??n b?n?f?ts: t?rg?t?d tr?ff??, n? f?n?n???l ?nv?stm?nt, ?nd b??kl?nks t? th? s?t? ??u ?r? ?r?m?t?ng. ?? trul? t?k? ?dv?nt?g? ?f th? ?ff??t?v?n?ss ?f ?rt??l? m?rk?t?ng, th?s? b?n?f?ts n??d t? b? full? und?rst??d.

1. ??rg?t?d tr?ff??. ??????ll?, th? ?r???ss w?rks l?k? th?s: ??u wr?t? ?nd subm?t ? k??w?rd r??h ?rt??l? t? ?n ?rt??l? d?r??t?r?. ?h? ?rt??l? sh?ws u? ?n th? s??r?h ?ng?n? r?sults wh?n s?m??n? s??r?h?s f?r ??rt??n k??w?rds. ?h? ?nd?v?du?l th?n r??ds ??ur ?rt??l?s ?nd h???full? ?l??ks ?n th? l?nk ??u ?n?lud?d ?n ??ur ?uth?r r?s?ur?? b??. ??n?? th? w?bs?t? v?s?t?rs h?v? r??d ??ur ?rt??l?s ?nd trust ??u ?n?ugh t? v?s?t th? l?nk ??u s????f??d, th?? ?r? ?n th? ??rf??t m?nds?t t? b? ?ntr?du??d t? ??ur ?nl?n? bus?n?ss.

2. ?? ??sts ?nv?lv?d. Unl?k? ??? ??r ?l??k m?rk?t?ng ?r ?l?ss?f??d ?dv?rt?s?ng, th?r?’s n? f?n?n???l ?nv?stm?nt n??d?d t? m?rk?t w?th ?rt??l?s. ?h?r? ?r? hundr?ds ?f ?rt??l? d?r??t?r??s th?t w?ll h????l? ?????t ??ur ?rt??l?s ?t n? ??st t? ??u. ?lth?ugh th?r? ?s n? ?ut ?f ???k?t ????ns?s, ??u w?ll h?v? t? ?ut ?n th? t?m? t? wr?t? th? ?rt??l?s.

3. L?ng t?rm ?ff??ts. ?t ?s ? ??mm?n st?r? t? h??r ?b?ut ? m?rk?t?r g?tt?ng tr?ff?? fr?m ?rt??l?s h? ?ubl?sh?d ???rs ?g?. ????us? ?rt??l?s ?r? k??t ??t?v? ?n th? d?r??t?r??s, th?? w?ll ??nt?nu? t? sh?w u? ?n th? s??r?h ?ng?n?s f?r ???rs t? ??m?. Wh?t ? ??w?rful t??hn?qu?! Y?u s??nd th?rt? m?nut?s wr?t?ng ?nd subm?tt?ng ?n ?rt??l?, ?nd g?t v?s?t?rs f?r ???rs. ??w wh?t ?f ??u h?d t?n ?rt??l?s ?ubl?sh?d? 30? 200?

G?tt?ng tr?ff?? ?s th? t?? g??l ?f ?nt?rn?t m?rk?t?rs. ??rk?t?ng ?n ?nl?n? bus?n?ss us?ng ?rt??l?s ?s ? ???ul?r str?t?g? ?m?ng th?m b???us? ?t ?s ?n ?ff??t?v? w?? ?f g?n?r?t?ng l?ng t?rm, t?rg?t?d tr?ff?? w?th n? f?n?n???l r?sks ?nv?lv?d. Fr?m n?v??? m?rk?t?rs t? th? b?g n?m? gurus, ?rt??l? m?rk?t?ng ?s b???m?ng ? ??rm?n?nt ??rt ?f th??r m?rk?t?ng ?l?ns.