Marketing on a Budget

After starting a new website, you probably do not want to spend plenty of money on advertising it. You are lucky, because many marketing tools are available to you for free. One of the best ways to market your new online business is to find a forum discussing your niche. After finding such a forum, consider becoming an active member and engage in various discussions. Many forums allow their users to promote their websites for free by linking to them in their signatures. Another thing you can do to promote your online business is to contact anyone who might seem to be your potential customer. On every message board you visit, observe its users, what they write, what they would like to buy, etc. Most message boards give users the possibility to contact other users by sending them private messages. Use it to your advantage. Make your messages look personal, and avoid making it look like a sales pitch.

Marketing as a Blogger

If you choose to become a blogger without spending a dime on it, you can still be successful. There are many free ways to advertise your blog you might not even know about. The key here is to look around and find places that allow you to advertise for free. There are tons of them. I mean here places such as forums or various social networking sites. The only expenses here are your time and effort. If you are passionate about it, you should not worry about it. You will not regret any minute spent advertising your blog provided that you are passionate about blogging.

Blogs and Links

Most bloggers want to have many readers of their blog. That is understandable, because they spend a lot of time working on their blog. One of the best ways to increase number of readers is by being ranked highly in search engines. One of the ways to achieve this is to have many incoming links. There are various ways ob obtaining links and some people got recently interested in exchanging links. Whatever way you choose to obtain links, it is important that you set some goals to achieve. You may want to decide that you will do everything you can in order to get 10, 100, or maybe even 1000 incoming links.

Buying a Blog

I have been recently thinking about those webmasters who buy someone else�s blog, and continue this person�s work. I know that some bloggers are thinking about selling their website, although there is a large group of people who are not even considering it. I must admit that it sounds very tempting to buy a blog even though the price of it might be high, but there are also some problems. There are a lot of factors that have to be taken into consideration. It definitely takes a lot of time to obtain high rankings and a large number of visitors. That is because marketing will be required, as well as investing a lot of your time. That is why some argue that it would be great to buy a blog with already existing traffic. However, setting up a successful blog from the scratch has its advantages, as and often gives more satisfaction in the long run. You will also be able to shape in from the beginning, so it might be easier to achieve what you have in mind, as you will have total control over it. How do you know if the current visitors will actually keep visiting the site once they discover you are not the founder of the blog?

Cons of Buying a Blog

Buying a blog might seem like the right decision. Nonetheless, there are some things you should keep in mind:

� You might end up losing some of the traffic as the new owner of the blog. People might stop visiting the URL when they realize that the ownership of the blog has changed. Of course, it does not have to happen. If you are going to buy a blog that is on a topic that you have interest in, then this blog might even gain traffic.
� You might have a different style of writing that might not appeal to some of the visitors. This might be especially the case if you plan on changing many things.
� Someone might not like the idea that you bought a blog, and he might even try to disturb you in your efforts. Nonetheless, situations like this do not have to happen at all. Just make sure to make friends instead of enemies.
� You might have different goals than the previous owner and because of that your blog might either gain many readers of lose many readers.

As you can see, there are some cons of buying a blog. The decision whether to buy a specific blog might be quite hard so take your time to think about it. It is up to you to decide whether you want to start a new blog or buy an existing one.

Reasons to use Lists

Generally bloggers agree that writing posts in a form of lists is a good idea, as it can improve your traffic. How is it possible? Well, here is a list of reasons:

-Lists often make it easier for a writer to express his thoughts. This way a writer can write higher quality posts, because he can express himself in a better way.
-Many bloggers decide to summarize another bloggers list, and link to them at the same time. This makes the blogosphere more connected.
-It is easy to read a list type of post, as you can jump from one point to another easily. This will be especially helpful to your readers, who for some reason are not interested in some points of your posts. Instead of giving up on reading your post, they can easily analyze what are the other points presented in your post. They can decide to move to the next point if it is of interest to them.
-Persuasiveness is another key element for lists. This applies to those posts in which you are trying to prove something.
-Lists prevent a writer from �rambling�, and as such can be an excellent source of information. Rambling might be good from time to time, but if you prefer to be more concise and specific in your posts, you will want to avoid rambling to give your readers solid information they want.

Create Your Own EBook

Writing your own eBook might seem as an impossible task, but it does not have to be like that. If you are an expert in something, I encourage you to write an eBook, even if this eBook turns out to be a short one. Here are some reasons why you should consider writing and publishing an eBook:

-You have a chance to make some money with your eBook. By having the rights to your own eBook, you can allow others to sell your eBook for you and make money for you. Selling eBooks on the Internet can be a profitable business, as eBooks are generally easy to sell as they constitute so-called digital products.

-You have a chance to elevate your career and raise your online and offline reputation. If your boss or coworkers are going to notice that you wrote a book, they are more likely to promote you. This might be true in many cases. I am sure that publishing an eBook will help you with something that is related to your career.

-Writing an eBook can help your self-esteem and the way you see yourself as a businessman. You have a chance to prove to yourself and to the others that you can create informative content and that you know how to do it.

Plug-ins for Business Blogs

A business blog is a blog that was launched in order to convert visitors to customers. One of the best ways to accomplish this is to use some of the best widgets and plug-ins available to business blogs. Here are some of the best plug-ins you can choose from thousands of plug-ins available on the market:

-‘Related Entries’ plug-in. If your posts are interesting, your readers will be looking for ways to read more on the topic. This plug-in is perfect for allowing your readers to explore your website.

-‘Top Commentators’ plug-in. By showing your top commentators, you have a chance to prove to your readers how popular your blog is.

-‘Clean Archives’. This plug-in is very useful, as it allows you to categorize your posts based on different criteria, such as date, category, etc.

-‘Share This’ plug-in. By giving you readers a chance to share the content of your blog with others, you can increase traffic to your website.

RSS and Email Subscriptions

What is most important for readers is to have easy access to information. There are many ways you can present information to readers, and the most obvious one in case of blogs is simply through your website. You work hard on your homepage and you like when people appreciate it. Unfortunately, this might not be enough for some readers, because they have to visit your blog on a daily basis to see if there is something new. That is why RSS and email subscriptions have been invented: they allow readers to know exactly when a new post is posted on your blog. The question is whether you should use RSS readers or Email subscriptions. Unfortunately, there is no easy answer. That is because even thought RSS readers seem to be more convenient, many people are not familiar with them. Technology is changing so fast that many Internet surfers still do not know what RSS really is, and they are happy that they learned about email recently. That is why I recommend offering both RSS and email subscriptions. This way your visitors will be able to chose whatever they prefer. Setting up both subscription methods is not that hard, especially if you look at all of the benefits.

Using Embedded Presentations on Blogs

Using embedded presentations on your blog or website can be a great way to put your point across, or to simply make your blog look more professional. Some time ago, Google Docs has updated their embedded presentation feature to support multiple sizes, which should make the presentations a lot easier to integrate with your blog posts. I think that using multimedia materials such as this can profit your blog. That is especially the case if you use it the proper way and do not overdo it. To integrate a presentation to your blog you should copy the ‘Mini Presentation Module’ HTML from Google Docs. I am sure that there will be a lot of bloggers using this feature, as it is quite useful in many circumstances.

If you are wondering what is the best way to use presentations, there are a few things that you may want to know. First of all, you can include Youtube videos in your presentations. All you will have to do is link to the desired video and it will be included. Other nice features include the possibility to include images and text captions to make your presentation even more appealing. If you wisely take advantage out of the different features it offers, I am sure your presentation will look great. Just remember not to overdo it, but rather use such multimedia elements whenever there is a proper reason for it.