There is a new trend that is recently taking over the Internet: watching videos. These days, more people than ever choose to watch videos than to read. This is something that should not be ignored, especially from the point of view of online marketing. This is something that in the world of SEO is known as video optimization and this is something that many online marketers refer to today.

People have rather short attention spans and many of them choose not to read anything these days. You cannot really blame them for that. After all, watching videos is a lot more entertaining way to spend your time and there is no denying it. If you then want to reach more people, the best way to do it is to do it through videos, and the more entertaining and catchy your videos are the better for you and your marketing campaign. This is why you might want to make sure that you create your own videos, or if you know for sure that you won’t be able to do it yourself then at least ask somebody for assistance. This way you will have a chance to reach more people than ever with your every marketing campaign.